OVERVIEW
Flow State Shufflers
Dance Community Brand Identity Design
My role: Creative Director
Duration: 2023 - present
Objective: Design brand identity for a shuffle dance community and create promotional materials.
Methods: Sketching, ideation, workshop facilitation
Tools: Figma, FigJam, Photoshop, Illustrator, Premiere Pro, Procreate
What is Flow State Shufflers?
Flow State Shufflers is a shuffle dance crew built around a philosophy of dancing for what feels good - joy, self-expression, and connection - over aesthetics and perfectionism.
Slogan: Flow is a feeling - emotion in motion
Objectives:
Produce free events for the local shuffle community
Develop a recognizable brand to promote our values
Encourage self-expression, connection, and joy through dance
My role:
Define brand identity
Design logo, flyers, digital marketing materials, print materials, social media content, branded merchandise
Film and edit videos
Behind the Scenes
THE MAKING OF FLOW STATE SHUFFLERS
Brand Style Guide
